anti ...what?
anti-agency, friend. as far as we’re concerned, the only real competition out there is from multinational corporations and cookie-cutter developers with deep pockets and slick marketing machines that edge out real diversity, gut our political institutions, upend our neighborhoods, and wreak havoc on the environment.
we’re the opposite. we’re very smart, very capable, and we live next door.
For over a decade, Gia Cavalli has been building culturally innovative and thoughtful campaigns, designed for people – not profit.
Since her start in advertising back when digital was in its scrappy infancy, Gia has tackled FMCG, luxury, social change and B2B, leading teams on standout projects for national banks, global charities, international airlines, the British Government and also, diaper brands.
Gia began cooking up The Stables in 2018, to challenge the many disparities, systemic issues and outright rudenesses she witnessed while working in today’s lopsided marketing world.
gia cavalli
managing director
Jeff joined The Stables in 2021 as Strategic Partnerships Director, but you can also find him putting books in people’s hands with the House of Speakeasy in New York City, advising the programming team at the 215 Festival, & leaning sociably across the counter at Wooden Shoe Books.
jeff waxman
strategic partnerships director
Jenna Faccenda is a Philadelphia writer and practicing herbalist who has spent the last five years working in publishing (aka being a professional bookworm). With a background in publicity and marketing, Jenna enjoys creating thoughtful campaigns for both independent presses and artists. When Jenna isn’t working she is running her non-profit Eclipse Lit, writing, and learning more about her Sicilian ancestry through medicine making.
jenna faccenda
marketing manager
Viktoria Lange is a Philadelphia artist, copywriter, and bookworm. With an extensive background in theater performance and education, Viktoria loves bringing people together to inspire each other and exchange ideas. When she isn’t writing, reading, or crafting, Viktoria can be found traipsing through the Wissahickon with her beloved dog, Mishka.
viktoria lange
events co-ordinator
what | team | work | collective
anti ...what?
anti-agency, friend. as far as we’re concerned, the only real competition out there is from multinational corporations and cookie-cutter developers with deep pockets and slick marketing machines that edge out real diversity, gut our political institutions, upend our neighborhoods, and wreak havoc on the environment.
we’re the opposite. we’re very smart, very capable, and we live next door.
anti... what?
anti-agency, friend. as far as we’re concerned, the only real competition out there is from multinational corporations and cookie-cutter developers with deep pockets and slick marketing machines that edge out real diversity, gut our political institutions, upend our neighborhoods, and wreak havoc on the environment.
we’re the opposite. we’re very smart, very capable, and we live next door.
For over a decade, Gia Cavalli has been building culturally innovative and thoughtful campaigns, designed for people – not profit.
Since her start in advertising back when digital was in its scrappy infancy, Gia has tackled FMCG, luxury, social change and B2B, leading teams on standout projects for national banks, global charities, international airlines, the British Government and also, diaper brands.
Gia began cooking up The Stables in 2018, to challenge the many disparities, systemic issues and outright rudenesses she witnessed while working in today’s lopsided marketing world.
gia cavalli
managing director
For fifteen years, Jeff Waxman has built audiences and crafted opportunities for some of the best publishers, nonprofits, bookstores,
and magazines in North America, Europe, and Asia. His creative projects and original promotions connect writers and publishers with
their natural readers, forging communities of affinity with the power to transform books and ideas into engagement and action.
Jeff joined The Stables in 2021 as Strategic Partnerships Director, but you can also find him putting books in people’s hands with the House of Speakeasy in New York City, advising the programming team at the 215 Festival, & leaning sociably across the counter at Wooden Shoe
Books.
jeff waxman
strategic partnerships director
Jenna Faccenda is a Philadelphia writer and practicing herbalist who has spent the last five years working in publishing (aka being a professional bookworm). With a background in publicity and marketing, Jenna enjoys creating thoughtful campaigns for both independent presses and artists. When Jenna isn’t working she is running her non-profit Eclipse Lit, writing, and learning more about her Sicilian ancestry through medicine making.
jenna faccenda
marketing manager
Viktoria Lange is a Philadelphia artist, copywriter, and bookworm. With an extensive background in theater performance and education, Viktoria loves bringing people together to inspire each other and exchange ideas. When she isn’t writing, reading, or crafting, Viktoria can be found traipsing through the Wissahickon with her beloved dog, Mishka.
viktoria lange
events co-ordinator
the work
...access to quality work should not be defined by budget
gatekeeping access to quality services is one of the kinds of social and economic inequity we hate.
it’s never okay, and we’re here to offer you a la carte research, project management, and creative that you want – and that you can afford.
it will always be true that our team is working with you because we want to be. you’ll only pay for the passionate talent you need, not the overhead for staff you don’t.
when you hire an anti-agency staffed by independent creatives with the infrastructure to choose their projects and execute them with style, aplomb and more than a little finesse, your team chooses you.
the collective
talented creatives should not have to choose…
between the autonomy and flexibility of freelance, and the security and collaborative benefits of full-time employment.
hustling sucks. flexibility is great.
collaborating is wonderful. being locked into work for clients you dislike or don’t believe in is soul-crushing.
producing your best work without having to contend with endless sign-offs and feedback layers is amazing. losing a gig at short notice is horrifying.
endless navigation of cliques, culture and company politics is exhausting. knowing you’ll be paid at the end of the month is gold.
…what if you didn’t have to choose?
reach out:
the collective
talented creatives should not have to choose…
between the autonomy and flexibility of freelance, and the security and collaborative benefits of full-time employment.
hustling sucks. flexibility is great.
collaborating is wonderful. being locked into work for clients you dislike or don’t believe in is soul-crushing.
producing your best work without having to contend with endless sign-offs and feedback layers is amazing. losing a gig at short notice is horrifying.
endless navigation of cliques, culture and company politics is exhausting. knowing you’ll be paid at the end of the month is gold.
…what if you didn’t have to choose?
if you’re a creative and interested, join us: